Table of contents
- Unbiased Wild Whey Protein Review
- 🔑 Wild Whey Protein Review TLDR
- 🛡️ How I Approach This Wild Foods Co Review
- 📖 Wild Whey Protein Review Details
- 🔑 Best Place to Buy Wild Whey Protein TLDR
- 🔑 Is Wild Whey Protein Amino Spiked? TLDR
- 🔑 Is Wild Foods Whey 3rd Party Tested? TLDR
- 🔑 Protein Powder Comparison? TLDR
- 🥤 How to Mix Wild Whey Protein Powder
- 👌Does Wild Foods Co Protein Taste Good?
- 🔑 Ingredients in Wild Whey Protein Powder; TLDR
- 🔑 Supplement Facts for Wild Whey Protein Powder; TLDR
- 📋 FAQ About Proserum Whey
- 🏁 Wild Whey Protein Review – Final Thoughts
- 🧐 Wild Whey Protein Review Round-Up
- 📑 Wild Whey Protein Review Sources
Unbiased Wild Whey Protein Review
Looking for an unbiased Wild Whey Protein review? You’re in the right place. This review is a direct request from my YouTube subscribers—because real reviews on Wild Whey are practically nonexistent.
Does the brand’s marketing and hype mean high-quality protein, or is this just another dropshipping protein powder using flashy claims to sell?
Keep reading to get the Wild Whey Protein Review TLDR.
Wild Foods Co Reviews: Is This Protein Really Grass-Fed?
Summary
Wild Foods Co claims Wild Whey is grass-fed, undenatured, and minimally processed, but the numbers tell a different story. The 15.05% leucine content exceeds native whey standards, suggesting amino acid fortification. Worse, bioactive fractions like immunoglobulins, lactoferrin, and serum albumin are heavily enriched, with lactoferrin levels 5x higher than naturally expected—a sign of post-filtration reintroduction. The “Supplement Facts” loophole hides transparency, and no third-party certification verifies its grass-fed status. The chalky, clumpy texture makes mixing frustrating. At this price, AGN Roots or NorCal Organics provide real transparency.
Pros
- One ingredient
- No additives or fillers
Cons
- No third-party testing
- Self-proclaimed grass-fed claim
- Amino spiked + inflated bioactive fractions
- Hides behind “Supplement Facts” for a single-ingredient protein
- Chalky, clumpy mixability
- Likely post-import enrichment
Wild Whey Protein Review: the same review — just faster to consume.
🔑 Wild Whey Protein Review TLDR
Wild Whey Protein markets itself as a premium native whey concentrate, but the numbers and claims don’t add up.
- Transparency Issues – Labeled as “grass-fed,” yet lacks third-party verification like Truly Grass Fed or USDA Organic. Uses Supplement Facts instead of Nutrition Facts, a common loophole to avoid full disclosure.
- Amino Spiking & Fortification – Claims 15.05% leucine, exceeding the 9-11% range found in true native whey. Inflated bioactive fraction levels suggest post-filtration reintroduction rather than natural retention.
- Processing Concerns – Advertises low-temp pasteurization but doesn’t confirm cold microfiltration, which questions its protein integrity.
Final Grade: 38% – Avoid
The self-proclaimed grass-fed label, inflated peptide content, and lack of independent testing make Wild Whey a questionable choice for post-workout recovery and general wellness. Verified options like AGN Roots or NorCal Organics offer true sourcing transparency and independent testing.
🚨 Protein Powders Using Proserum Native Whey
The following protein powders contain Proserum Native Whey, a protein source with inflated peptide levels and no third-party verification—meaning they are likely amino spiked:
- Vital Whey – Well Wisdom
- ImmunoPro – Well Wisdom
- Amino Whey Pro Advantage – Natura Health Products
- Physicians’ Protein – Premium Quality Whey
- Beyond Whey
- Drexsport Wild Whey Protein
If you’re serious about avoiding amino spiking and misleading marketing, stick to verified, third-party-tested whey proteins instead.
🛡️ How I Approach This Wild Foods Co Review
🌟 As a certified strength and conditioning expert (NSCA) and nutrition specialist (CISSN), I focus on straightforward, no-nonsense reviews that cut through marketing fluff. Every review is based on hands-on experience with the product—no hype, just facts.
👥 My reviews are driven by research or reader requests—never sponsorships or brand influence. If a brand makes bold claims, I’ll fact-check them. Proserum Whey, a proprietary blend distributed by Well Wisdom and sold under Wild Foods Co, is under review today. With so many Wild Foods Co. reviews pushing the same talking points, it’s time to separate marketing from reality.
🔍 Transparency matters. While affiliate links may be included, my opinions remain 100% independent. I don’t sugarcoat issues like self-proclaimed grass-fed claims or unverified peptide levels—if something doesn’t add up, I’ll call it out.
📖 This Wild Whey Protein Review dissects ingredients, sourcing, and transparency. I also break down taste, mixability, and protein content so you know exactly what you’re paying for. With Wild Foods Co. selling Proserum Whey through drop-shipping, understanding what’s inside the bag is more important than ever.
💼 Bottom line: My goal is to give you a clear, practical review so you can decide if a protein powder is worth your money. When a product like Proserum Whey comes with questionable claims, I’ll ensure you know about it.
📖 Wild Whey Protein Review Details

Wild Whey markets itself as a clean, undenatured, native whey concentrate sourced from pasture-raised cows. But does it live up to the hype? This review explains everything you need to know before buying—no fluff, just facts.
Here’s what you’ll learn:
- Is Wild Whey truly grass-fed? The brand claims it is, but with zero third-party verification, the quality of its sourcing remains unverified.
- Amino spiking concerns. Wild Whey reports 15.05% leucine—far above verified native whey standards. That strongly suggests amino acid fortification.
- Processing transparency. Wild Whey uses buzzwords like “low-temp pasteurized” but never discloses its filtration method. Without clear details, there’s no way to confirm how much of its bioactive content is naturally retained.
I also compare Wild Whey to AGN Roots, NorCal Organics, and Ascent Native Whey so you can see how it compares to verified, third-party-tested proteins.
If you’re considering Wild Whey, keep reading—you might want to rethink that purchase.
🧪 What You Should Know About Native Whey in Wild Whey Protein
Wild Foods Wild Whey markets itself as undenatured, low-temp processed, and minimally processed to avoid protein damage. While these claims are common in the native whey market, they require a closer look at what’s being said versus how whey protein is processed.
🤔 Does “Low-Temp Pasteurized” Mean Cold-Processed?
One key selling point of Wild Foods Wild Whey Protein is that it undergoes low-temperature pasteurization rather than high-heat treatment. However, low-temperature pasteurization does not equal cold processing, and this distinction matters when discussing protein integrity and bioavailability.
Cold-processing, such as microfiltration, is a non-thermal method to preserve whey protein fractions like immunoglobulins, lactoferrin, and serum albumin. In contrast, low-temp pasteurization still applies heat, which can affect protein structure depending on temperature and duration (AGN Roots).
According to industry data, the two most common “low-temp” pasteurization methods are:
- Vat Pasteurization: 145°F (63°C) for 30 minutes
- HTST Pasteurization: 161°F (72°C) for 15 seconds
While these methods reduce heat impact compared to ultra-pasteurization (UP), they are still high enough to cause some denaturation, particularly in proteins like lactoferrin and β-lactoglobulin (AGN Roots).


🤔 Is Wild Foods Wild Whey Truly Undenatured?
The term “undenatured” is frequently used in whey protein marketing but has no clear regulatory definition. In reality, all whey undergoes denaturation, whether from heat, mechanical agitation, or exposure to UV light. AGN Roots notes that undenatured whey proteins can still be altered by consumer handling, storage conditions, and even blending techniques (AGN Roots).

Marketing undenatured whey as inherently superior also plays into a common myth:
“The cheese-making process renders standard whey protein useless (denatured, non-bioavailable) relative to native whey.”
However, scientific research does not support this claim. The curdling process in cheese-making occurs at temperatures around 84°F–103°F, far below the 161°F required for pasteurization (AGN Roots). If heat were the primary concern, pasteurization would pose a greater risk to protein structure than cheese-making.
Additionally, native whey’s microfiltration removes more bioactive compounds like lactoferrin and immunoglobulins than traditional cheese-derived whey, which naturally retains them at higher levels (Williams et al., 2023). This contradicts claims that native whey is inherently superior for preserving nutrients.
At the end of the day, undenatured whey is more of a marketing term than a scientific classification. While filtration techniques impact peptide retention, avoiding cheese-making doesn’t automatically make native whey a better choice—especially when standard WPC80 can often retain more bioactive compounds.
🤔 Bioavailability & Processing: What Really Matters?
Ultimately, the bioavailability of whey protein depends on multiple factors, including:
- Processing method (microfiltration vs. pasteurization)
- Heat exposure (critical threshold ~158°F to 176°F for protein degradation)
- Storage conditions (UV exposure can degrade protein structures over time)
- Consumer handling (blending at high speeds introduces mechanical denaturation)
While Wild Foods Wild Whey does provide transparency on its bioactive content, its processing claims should not be confused with true cold-processing methods like microfiltration. The actual impact of low-temp pasteurization on whey bioavailability is minor, and undenatured whey does not mean 100% intact proteins (AGN Roots).
However, if you make it to the end of my Wild Whey Protein Review, you will learn the truth about Wild Wild Whey’s bioactive fraction claims and what’s going on with Proserum Native Whey.
💪 How Many Scoops of Wild Whey is Needed to Stimulate Muscle Protein Synthesis?
According to Hamarsland et al. (2018), 20 grams of native whey protein (~2.2–2.4g of leucine) was sufficient to stimulate muscle protein synthesis (MPS) in older individuals. Still, it was not superior to standard whey concentrate (WPC-80). This means that one scoop and a quarter scoop (20g) of Wild Whey Protein should, in theory, be enough to stimulate MPS.
But here’s the problem—Wild Whey Protein’s amino acid profile raises red flags.
Wild Foods Co claims Wild Whey is a “native whey” concentrate. Yet, their own guide describes whey as a byproduct of cheesemaking—which directly contradicts the definition of native whey (sourced directly from milk, not cheese production). That alone makes their claims suspect.
Beyond that, Wild Whey reports an inflated 15.05% leucine content—well above the 9–11% range for verified native whey. This suggests possible amino acid fortification, meaning the protein fractions may not naturally occur.
💪 Should You Use Wild Whey as a Post-Workout Protein?
No. The lack of third-party verification, potential amino spiking, and inflated whey fractions make Wild Whey an unreliable choice for muscle recovery. You’re better off with a verified grass-fed isolate or a properly tested whey concentrate.
Research suggests using a standard whey protein concentrate or isolate that offers 25 grams of protein and yields up to 3.0 grams of leucine.
🔑 Best Place to Buy Wild Whey Protein TLDR
First-time buyer? Order directly from Wild Foods Co.—it’s the only way to get their 90-day money-back guarantee. You’ll also gain access to bulk discounts, loyalty rewards, and free shipping on orders over $69.
Amazon offers better pricing on the 5-lb bag, plus Prime shipping and extra coupons. The 90-day money-back guarantee is also honored if you purchase from Amazon.
The Final Verdict is that Amazon offers the best value for repeat buyers, but Wild Foods Co. is the safest choice for first-time buyers.
🛒 Best Place to Buy Wild Whey Protein
When purchasing Wild Whey Protein, you have two main options: Amazon or Wild Foods Co. While both have advantages, I strongly recommend buying directly from Wild Foods Co. Here’s why.
Why You Should Buy from Wild Foods Co
Ordering from Wild Foods Co ensures you receive direct benefits that Amazon does not offer:
- 90-day happiness guarantee (only valid when buying direct)
- Loyalty rewards program for future discounts
- Access to all Wild Foods Co. supplements
- Bulk purchase discounts
- 10% Subscribe & Save discount (only available on 1.3, 2.5, and 5 lb bags)
- Pay in 4 interest-free installments
- Free shipping on orders over $69 ($6.50 standard shipping for smaller orders)
Wild Foods Co Pricing
- 1.3 lbs – $39.99 (30 servings, $1.33/serving; S&S: $1.20/serving)
- 2.5 lbs – $69.99 (56 servings, $1.25/serving; S&S: $1.13/serving)
- 5 lbs – $109.99 (112 servings, $0.98/serving; S&S: $0.88/serving)
- Two 5-lb bags – $199.99 (224 servings, $0.89/serving)
Buying from Amazon: The Convenience Tradeoff
Amazon offers some pricing advantages, but there’s a major downside—purchases are NOT covered by Wild Foods Co’s 90-day happiness guarantee.
What you do get with Amazon:
- Free 2-day shipping (for Prime members)
- 10% Subscribe & Save discount
- 10% savings with brand coupon: DRK59EE5ZQ1I
- 15% savings with Amazon coupon: WILDSAVE
- Easier checkout process
Amazon Pricing
- 1.3 lbs – $39.99 (30 servings, $1.33/serving; S&S: $1.20/serving)
- 2.5 lbs – $69.99 (56 servings, $1.25/serving; S&S: $1.13/serving)
- 5 lbs – $99.99 (112 servings, $0.89/serving; S&S: $0.80/serving)
The Bottom Line: Where Should You Buy?
If you’re a repeat buyer, the best value is on Amazon, especially for the 5-lb bag. However, if this is your first time trying Wild Whey Protein, order directly from Wild Foods Co.—you’re covered by the 90-day money-back guarantee.
💸 Does Wild Foods Co Have A Money-Back Guarantee?
Wild Foods Co.’s return policy outlines. ” a “90-day 100% money-back wild happiness guarantee,” as outlined in its return policy. According to its website, you can request a full refund or exchange if you’re unsatisfied with your purchase.
Here’s the problem—the process isn’t user-friendly.
I purchased my bag through Amazon, and after researching Wild Foods Co Native Whey, I wanted to take advantage of this guarantee. It wasn’t straightforward. Their AI chatbot was useless, offering no clear direction, and contacting customer service at info@wildfoods.co got me nowhere—no response, no answers.
If you want to start a refund, you need to go through this link and provide:
- Order number
- Proof of purchase
Value: 1 of 10.
Wild Whey Protein Powder is a heavily enriched and mineral-enriched protein powder. It hides behind the term “Supplement Facts” for a claimed “all-natural” protein powder. Keep reading what I uncovered while researching this Wild Whey Protein Review.
🔑 Is Wild Whey Protein Amino Spiked? TLDR
Yes, Wild Whey Protein is amino-spiked. A standard whey protein concentrate (WPC) contains 8-12% leucine, yet Wild Whey reports an inflated 15.05%—well outside verified native whey standards. Even the JISSN study on native whey caps leucine at 9-11%, making Wild Whey’s numbers a statistical outlier.
The issue? Proserum, Wild Whey’s supplier, calls their formula “proprietary” but refuses to disclose full processing details. When a brand avoids transparency and fails third-party verification, there’s usually a reason.
Looking at the amino acid breakdown, Wild Whey’s BCAA levels are significantly higher than expected. Its lactoferrin content is 5x standard values, indicating heavy peptide fortification rather than a natural profile.
The bottom line? These numbers suggest amino acid reintroduction—not a pure, unaltered native whey concentrate. Combine that with self-proclaimed grass-fed claims and no independent lab verification, and you’re left with a brand that overstates its quality.
⚛️ Is Wild Whey Protein Amino Spiked?

The Wild Whey Protein amino acid profile shows that leucine content stands out. A conventional whey protein concentrate (WPC) falls between 8-12% leucine, yet Wild Whey Protein reports an abnormally high 15.05%. That’s well above what’s expected for a native whey concentrate, raising the question: Is this a result of naturally occurring amino acids, or is something being added back in?
The numbers don’t add up. Even with native whey processing, a jump this high is unusual. Pair that with Proserum—Wild Whey’s supplier—uses the term “proprietary” three times in their Q&A but refuses to disclose full processing details. That’s a red flag.
This wouldn’t be the first time a brand has leveraged the “undenatured” and “native whey” angle while quietly fortifying its formula with amino acids or peptides. Since bioactive fractions like lactoferrin are five times higher than expected in Wild Whey, the evidence leans toward additional manipulation rather than a naturally occurring profile.
⚛️ Wild Foods Whey Amino Acid Profile
Comparing the amino acid breakdown, Wild Whey Protein Powder doesn’t meet standard expectations for a native whey concentrate. The excessive leucine concentration alone suggests possible amino acid fortification. Here’s how it compares to known research:
| Wild Whey Protein Powder (Per 20g Serving, Offering 16 Grams of Protein) | Expected Native Whey (Based on JISSN 20g Native Whey) |
| Leucine: 2.41g (15.05%) | Leucine: ~1.80g – 2.16g (9-11%) |
| Total BCAAs: 5.16g | Total BCAAs: ~4.00g – 4.50g |
“Native whey increased blood leucine concentrations more than WPC-80 and milk. The whey supplements contained 2.0, 2.2, and 2.7 g of leucine per serving. Thus, all servings contained an amount of leucine above 1.8–2.0 g, which has been estimated to be needed in order to maximally stimulate MPS in young individuals.”
The JISSN study tested verified native whey protein at 20g servings (two servings totaling 40g post-exercise). Even at that scale, leucine content remained within 9-11%, reinforcing what legitimate native whey should contain.
Wild Whey Protein Powder far exceeds this range, making it a statistical outlier. Even more telling? The total BCAA content is significantly inflated compared to native whey research. The math shouldn’t require an asterisk if this is truly an unaltered whey concentrate.
| Wild Foods Whey Amino Acid Profile | ||
| Amino Acids | Per 100g | Per 20g Serving |
| Alanine | 5.44 | 1.09 |
| Arginine | 2.84 | .57 |
| Aspartic Acid | 12.54 | 2.51 |
| Cystine | 2.24 | .45 |
| Glutamic Acid | 19.93 | 3.97 |
| Glycine | 2.13 | .43 |
| Histidine | 2.06 | .41 |
| Isoleucine* | 7.03 | 1.41 |
| Leucine* | 12.06 | 2.41 |
| Lysine | 10.48 | 2.10 |
| Methionine | 2.10 | .42 |
| Phenylalanine | 3.59 | .72 |
| Proline | 6.49 | 1.30 |
| Serine | 5.73 | 1.15 |
| Threonine | 8.26 | 1.65 |
| Tryptophan | 1.75 | .35 |
| Tyrosine | 3.24 | .65 |
| Valine* | 6.68 | 1.34 |
| *Total BCAAs per Serving in Wild Whey Protein: 5.16 grams | ||
⚛️ The Numbers Don’t Lie
The JISSN study confirms that native whey contains higher leucine than conventional WPC but nothing close to 15.05%. Heavy peptide reintroduction and amino acid fortification are the only explanations for this inflated leucine percentage.
Pair this with Wild Whey’s self-proclaimed grass-fed status, and a lack of third-party verification, and the bigger picture takes shape. The amino acid profile isn’t just an outlier—it’s a red flag.
Amino Spiking: 1 out of 10.
Wild Whey Protein and its branded Proserum Native Whey are amino spiked. Any brand advertising Proserum is a brand you should avoid. You’ll learn that the bioactive fractions fortification in Wild Whey Protein at the end of the review is not naturally occurring.
🔑 Is Wild Foods Whey 3rd Party Tested? TLDR
No, Wild Foods Whey is not third-party tested. The only available Certificate of Analysis (CoA) comes from Proserum, the bulk whey supplier, which is not an independent lab. That means no external verification for its amino acid content, heavy metals, or overall purity.
Proserum states that all lots undergo in-house testing for microbes and nutrients, but they don’t guarantee that the CoA applies to Wild Whey’s specific batch. More importantly, Wild Whey claims 2.41g of leucine per 16g of protein, which exceeds verified native whey standards, raising red flags. Without third-party testing, there’s no way to confirm whether this product is amino spiked or altered.
If a protein powder is legitimately grass-fed, it should carry third-party certifications like Truly Grass Fed, AGA, or AsureQuality—Wild Whey has none. Instead, the supplier self-proclaimed the grass-fed claim.
Bottom line? There’s no independent verification, making Wild Foods Whey a questionable pick for transparency.

📜 Is Foods Whey 3rd Party Tested?
Wild Foods Whey claims to be minimally processed native whey, but the testing tells a different story. The only Certificate of Analysis (CoA) available is in-house from Proserum, the bulk whey supplier—not from an independent third-party lab.
According to Proserum, all lots undergo in-house microbial, heavy metals, and nutrient testing before release. However, this does not include third-party verification of amino acid content—which is critical when a product reports leucine levels exceeding verified native whey studies.
Proserum explicitly states that it cannot guarantee that the CoA it provided reflects the specific lot used by Wild Foods. That means no independent lab has validated the amino acid profile for Wild Foods Whey, leaving major questions about the 2.41g of leucine per 16g of protein—a number that doesn’t align with research-backed native whey standards.
Bottom line? Without third-party testing, there’s no proof Wild Foods Whey is an unaltered native whey concentrate. And given the inflated BCAA numbers, the missing verification isn’t just a red flag—it’s a glaring issue.
🐄 Wild Whey: Is It Really Grass-Fed?
No, Wild Whey is not certified grass-fed. A representative familiar with the Proserum brand of native whey stated that their dairy partners self-declared the whey as grass-fed. However, they confirmed that no recognized third-party certification exists for Wild Whey protein or any native whey under their sourcing model.
This means there’s no independent verification like Truly Grass Fed or USDA Organic. This isn’t it if you’re looking for Wild Whey Protein Powder with a certified grass-fed label. The grass-fed status relies entirely on supplier claims; no external certification backs it up.


🔍 What Third-Party Certifications Verify Grass-Fed Claims?
When a protein supplement is grass-fed, brands can obtain third-party verification to support their claims. Without these certifications, a grass-fed label is a self-proclaimed marketing tactic. Here are the most reputable organizations that certify grass-fed whey:
- Truly Grass Fed (Ireland) – Requires cows to be pasture-raised for at least 300 days per year with strict farming standards. Used by AGN Roots and Kerrygold.
- American Grassfed Association (AGA) – Ensures 100% grass-fed diets, continuous pasture access, and no grain feeding at any stage. Primarily U.S.-based.
- Pasture for Life (UK) – A strict UK-based certification requiring cows to be pasture-fed for life, with no grain or soy supplementation.
- New Zealand’s AsureQuality – A widely recognized certification for Oceania, ensuring strict pasture-based farming and non-GMO feed practices.
- A Greener World (AGW) Grassfed Standard (North America) – Requires 100% grass-fed diets, strict pasture access, and no GMO or grain feeding at any stage.
- USDA Organic—While not a true grass-fed certification, this guarantees organic farming practices at least 120 pasture days per year. However, organic dairy cows can still be fed organic grains, meaning USDA Organic does not ensure a fully grass-fed product.
If a grass-fed whey protein doesn’t carry at least one of these third-party certifications, it’s just a self-declared claim with zero independent verification. If a third party verified Wild Whey, it would hold at least one of these certifications. But without them, its grass-fed claim is based solely on internal supplier assurances, which don’t meet the same transparency standards as independently verified products.
📝 Grass Fed Whey Protein Reviews
Looking for grass-fed whey protein reviews that break down what’s in the tub? I’ve tested, analyzed, and graded every grass-fed protein powder that makes the claim. If a brand says “grass-fed,” it better have sourcing transparency, third-party verification, or some real backing—because self-proclaimed claims don’t cut it.
Full List of Grass-Fed Whey Reviews – A breakdown of every whey protein claiming grass-fed, whether certified or just marketing fluff.
Want to dig deeper? Here’s how grass-fed whey proteins stack up based on specific sourcing standards:
- USDA Organic Protein Powders – Organic certification guarantees no synthetic pesticides or antibiotics but doesn’t mean 100% grass-fed.
- New Zealand Protein Powders – Sourced from New Zealand’s dairy industry, known for strict farming practices and low-temp processing.
- Truly Grass Fed Certified Whey – Whey proteins that carry the Truly Grass Fed seal, meaning at least 300 days of pasture access per year.
If grass-fed whey is what you’re after, these unbiased reviews will show you which brands deliver and which are just throwing a label on the tub.
🔑 Protein Powder Comparison? TLDR
The results of comparing Wild Foods Whey to AGN Roots, NorCal Organics, and Ascent Native Whey expose some major issues.
- AGN Roots is Informed-Sport Certified and Truly Grass-Fed Certified, meaning its protein content, leucine levels, and grass-fed claims are fully verified. Unlike Wild Foods Whey, there’s no amino spiking or questionable enrichment.
- NorCal Organics is a USDA Organic and Non-GMO Project Verified, providing clean, cold-processed whey sourced from California family farms. Wild Foods Whey? No certifications, no third-party verification—just self-proclaimed claims.
- Ascent Native Whey is NSF Certified for Sport, but it’s not a true native whey—it’s a blend of isolates and concentrates marketed as something cleaner than it is.
The key takeaway? Wild Foods Whey hides behind marketing gimmicks and lacks third-party testing, making it the least credible protein in this comparison. AGN Roots and NorCal Organics are the superior choices if you want true transparency and verified quality. If you need a native whey, Ascent is an option—but it’s still not what it claims to be.
📊 Protein Powder Comparison
To put Wild Foods Whey to the test, we’re stacking it against AGN Roots, NorCal Organics, and Ascent Native Whey—three brands that bring third-party verification, transparency, and real sourcing credibility.
AGN Roots
Third-Party Certified: Informed-Sport Certified, Truly Grass-Fed Certified, Animal Welfare Approved
AGN Roots sets the gold standard for grass-fed whey protein. It’s sourced from Ireland dairy farms, where cows graze year-round. Unlike Wild Foods Whey, AGN Roots provides a verified amino acid profile, proving no amino spiking. With higher leucine and BCAA content, AGN Roots is built for muscle recovery and verified for purity.
NorCal Organics
Third-Party Certified: USDA Organic, Non-GMO Project Verified
Sourced from family-owned farms in Northern California, NorCal Organics offers a true, verified grass-fed whey concentrate. With cold processing and independent lab testing, it doesn’t hide behind “Supplement Facts” loopholes like Wild Foods Whey. Instead, NorCal Organics delivers real transparency and traceable sourcing.
Ascent Native Whey
Third-Party Certified: NSF Certified for Sport
Ascent Native Whey claims to be a clean protein, but there’s a catch—it’s a blend of native whey isolate, whey isolate, and concentrate. While NSF Certified, it’s still not a pure native whey product. It beats Wild Foods Whey in total protein per serving, but its marketing is misleading like Wild Foods.
Bottom line? Wild Foods Whey has no third-party verification, while these three brands provide full transparency. Let’s compare the numbers.
🆚 Whey Protein Powder Comparison: Wild Foods Whey vs AGN Roots
When comparing Wild Foods Whey vs AGN Roots, the numbers paint a clear picture. Wild Foods Whey claims an unusually high 15.06% leucine, far exceeding the verified 11.73% in AGN Roots—a sign of possible amino acid fortification. Standard native whey falls within 9-11% leucine, making Wild Foods an anomaly.
Beyond leucine, AGN Roots dominates in total BCAAs (6.5g vs. 5.15g) and protein per serving (26g vs. 16g). This higher protein content means AGN Roots offers more essential amino acids per scoop, making it the better option for muscle recovery and post-workout nutrition.
Cost-wise, Wild Foods Whey seems cheaper at $1.33 per serving, but AGN Roots provides 10 extra grams of protein per serving, meaning you get better value for your money despite the higher $1.49 per serving price.
The Bottom Line
If transparency and third-party verification matter, AGN Roots wins this battle. It’s Informed-Sport Certified and Truly Grass-Fed Certified and undergoes rigorous independent testing. Wild Foods Whey, on the other hand, relies on in-house testing, leaving its amino acid claims unchecked.
For the best grass-fed whey, AGN Roots is the smarter buy.
| Comparison Metrics | Wild Whey | AGN Roots |
| Leucine (g) | 2.41 | 3.05 |
| Leucine Percent (%) | 15.06 | 11.73 |
| Total BCAAs (g) | 5.15 | 6.5 |
| Protein per Serving (g) | 16 | 26 |
| Carbs per Serving (g) | 2 | 1 |
| Fiber per Serving (g) | 0 | 0 |
| Total Sugars (g) | 2 | 0 |
| Calories | 85 | 110 |
| Serving Size (g) | 20 | 29 |
| Number of Servings | 30 | 47 |
| Amazon Price | $39.99 | $69.99 |
| Price per Serving | $1.33 | $1.49 |
🆚 Immunoglobulins In Whey Protein: Wild Foods Whey vs AGN Roots
The numbers don’t add up when comparing Wild Foods Whey vs AGN Roots. Wild Foods Whey claims 800mg of lactoferrin—a massive 5x more than standard whey. Even top-tier grass-fed, cold-processed whey struggles to retain that much naturally. But here’s the issue: Wild Foods Whey isn’t third-party verified, and their self-proclaimed “grass-fed” status lacks certification.
On the other hand, AGN Roots provides 278mg – 425mg of lactoferrin, aligning with what’s realistically retained in a Truly Grass-Fed, cold-processed whey. AGN Roots also undergoes Informed Protein testing, verifying its protein integrity with independent lab results.
Serum albumin follows a similar pattern. Wild Foods Whey reports 900mg, but with no disclosed cold-processing filtration, there’s little evidence their method preserves these delicate fractions. AGN Roots falls within the expected range of 750 – 1250mg, again backed by third-party verification.
The Bottom Line
Wild Foods Whey’s numbers look inflated, and we already confirmed amino spiking in their leucine content. Without third-party testing or cold-processed filtration, their bioactive fractions lack credibility. AGN Roots is the proven choice if you want real, verified immunoglobulins.
| Whey Protein Fractions | Wild Whey | AGN Roots |
| Immunoglobulins | 2000mg | 2000mg – 2500mg |
| Lactoferrin | 800mg | 278mg – 425mg |
| Serum Albumin | 900mg | 750mg – 1250mg |
Wild Foods Co Reviews: Is This Protein Really Grass-Fed?
Summary
Wild Foods Co claims Wild Whey is grass-fed, undenatured, and minimally processed, but the numbers tell a different story. The 15.05% leucine content exceeds native whey standards, suggesting amino acid fortification. Worse, bioactive fractions like immunoglobulins, lactoferrin, and serum albumin are heavily enriched, with lactoferrin levels 5x higher than naturally expected—a sign of post-filtration reintroduction. The “Supplement Facts” loophole hides transparency, and no third-party certification verifies its grass-fed status. The chalky, clumpy texture makes mixing frustrating. At this price, AGN Roots or NorCal Organics provide real transparency.
Pros
- One ingredient
- No additives or fillers
Cons
- No third-party testing
- Self-proclaimed grass-fed claim
- Amino spiked + inflated bioactive fractions
- Hides behind “Supplement Facts” for a single-ingredient protein
- Chalky, clumpy mixability
- Likely post-import enrichment
🆚 Whey Protein Powder Comparison: Wild Foods Whey vs NorCal Organics
At first glance, Wild Foods Whey vs NorCal Organics seems like a battle between two grass-fed whey concentrates—but look closer, and the differences are clear. Wild Foods Whey claims an inflated leucine content (15.06%) that exceeds verified native whey standards. Compare that to NorCal Organics, which sits at 2.5g of leucine per serving (11.9%), aligning with expected grass-fed whey values.
While Wild Foods Whey is cheaper per serving ($1.33 vs. $2.03), you’re paying for more air than protein. NorCal Organics is USDA Organic, Non-GMO Project Verified, and sourced from Northern California family farms, ensuring transparency and real grass-fed quality. Wild Foods Whey? No third-party certifications, no verification—just self-proclaimed claims.
The Bottom Line
NorCal Organics is better if you want a verified grass-fed whey with no amino spiking. Wild Foods Whey vs NorCal Organics? It’s not even close.
| Comparison Metrics | Wild Whey | Norcal Organic Whey |
| Leucine (g) | 2.41 | 2.5 |
| Leucine Percent (%) | 15.06 | 11.9 |
| Total BCAAs (g) | 5.15 | 4.9 |
| Protein per Serving (g) | 16 | 21 |
| Carbs per Serving (g) | 2 | 2 |
| Fiber per Serving (g) | 0 | 0 |
| Total Sugars (g) | 2 | 1 |
| Calories | 85 | 100 |
| Serving Size (g) | 20 | 25 |
| Number of Servings | 30 | 32 |
| Amazon Price | $39.99 | $64.99 |
| Price per Serving | $1.33 | $2.03 |
🆚 Immunoglobulins In Whey Protein: Wild Foods Whey vs NorCal Organics
The numbers raise serious red flags when comparing Wild Foods Whey vs NorCal Organics. Wild Foods Whey claims 800mg of lactoferrin per serving—nearly four times the upper range of verified grass-fed whey. Compare that to NorCal Organics, which falls within expected lactoferrin values (105mg – 252mg) based on naturally occurring whey fractions.
Immunoglobulin content? Wild Foods Whey lists 2000mg, which is questionable considering the amino spiking concerns. NorCal Organics, sourced from certified Northern California dairy farms, provides a verified range of 1470—1890mg, aligning with the expected values for high-quality whey concentrate.
On top of that, Wild Foods Whey offers no third-party verification and doesn’t disclose its filtration process, meaning it could be heat-processed, which would denature these fragile protein fractions. NorCal Organics, however, is USDA Organic, Non-GMO Project Verified, and cold-processed to retain bioactive compounds.
The Bottom Line
Wild Foods Whey vs NorCal Organics? The numbers don’t add up. If lactoferrin was that high, Wild Whey would be a medical-grade immune supplement—not a protein powder. NorCal Organics delivers verified, unaltered whey with real, traceable sourcing.
| Whey Protein Fractions | Wild Whey | NorCal Organics |
| Immunoglobulins | 2000mg | 1470mg – 1890mg |
| Lactoferrin | 800mg | 105mg – 252mg |
| Serum Albumin | 900mg | 630mg – 1050mg |

🆚 Whey Protein Powder Comparison: Wild Foods Whey vs Ascent Native Whey
Wild Foods Whey vs Ascent Native Whey matches two proteins that don’t meet their labels. Ascent Native Whey markets itself as a clean, fast-digesting option. Still, the ingredient list tells a different story—it’s a blend of native whey isolate, standard whey isolate, and concentrate. Meanwhile, Wild Foods Whey boasts an inflated amino acid profile, pushing leucine far beyond the expected range for a native whey product.
On paper, Ascent Native Whey provides 25g of protein per serving, while Wild Foods Whey delivers only 16g. However, Wild Foods Whey’s 15.06% leucine content is well outside the 9-11% range of legitimate native whey, pointing toward potential amino acid fortification. Even its total BCAA content sits suspiciously high.
Price-wise, Ascent Native Whey costs $1.71 per serving, while Wild Foods Whey comes in at $1.33 per serving—but if you’re paying for true quality, neither option cuts.
The Bottom Line
Neither protein is as clean as it claims. Ascent Native Whey isn’t a pure native whey product, and Wild Foods Whey vs Ascent Native Whey shows the latter might be amino spiked. If you’re serious about transparency, read my Ascent Protein Powder Review for the full breakdown before deciding.
| Comparison Metrics | Wild Whey | Ascent Native Whey Unflavored |
| Leucine (g) | 2.41 | 2.6 |
| Leucine Percent (%) | 15.06 | 10.4 |
| Total BCAAs (g) | 5.15 | 5.5 |
| Protein per Serving (g) | 16 | 25 |
| Carbs per Serving (g) | 2 | 2 |
| Fiber per Serving (g) | 0 | 0 |
| Total Sugars (g) | 2 | <1 |
| Calories | 85 | 110 |
| Serving Size (g) | 20 | 30 |
| Number of Servings | 30 | 25 |
| Amazon Price | $39.99 | $42.74 |
| Price per Serving | $1.33 | $1.71 |
⭐️ Amazon Whey Protein Review: Wild Foods Co Reviews
As of this Wild Foods Co Review, Wild Foods Whey Protein holds a 4.1 out of 5-star rating on Amazon, based on roughly 200 reviews. Here’s what positive reviewers had to say about Wild Foods Whey Protein:
- Single-ingredient formula using Proserum Native Whey, with no emulsifiers or fillers
- Surprisingly clean taste compared to other unflavored proteins
- Labeled as being sourced from pasture-raised, grass-fed cows
But not everyone was impressed. Common complaints include:
- Mixing issues—clumps and poor solubility
- GI discomfort—Proserum Native Whey contains 7% lactose per serving
- Unflavored taste concerns—a common issue for buyers unfamiliar with raw whey
What’s My Take?
Most buyers didn’t dig deeper. They took the label claims at face value, assuming Wild Foods Whey Protein was a true pasture-raised, grass-fed product. However, we’ve already exposed that Wild Foods Whey Protein is self-proclaimed grass-fed, with no third-party verification. Worse, Proserum Native Whey shows clear signs of amino spiking, inflating its leucine content beyond standard levels for native whey.
And yes, the mixing issues are real—this powder doesn’t blend well, reinforcing that Wild Foods Whey Protein is not a high-quality protein powder. I agree that Wild Foods Whey Protein has an oddly satisfying and clean taste.
🥤 How to Mix Wild Whey Protein Powder
The Wild Foods Co mixing instructions are simple:
- Add one scoop to 4 to 8 oz of water, milk, or a dairy substitute
- Shake or blend for best results
So, how does Wild Foods Whey Protein mix? About as well as any protein powder without an emulsifier—which is not great. It’s similar to Now Sports Organic Whey Protein, meaning it partially dissolves but still leaves behind cake bits and clumps in the shake.
Yes, it’s annoying. But if you’re after a protein powder with zero fillers, additives, or emulsifiers, Wild Foods Co. fits the bill. This doesn’t mean the label claims are accurate—or even honest.

⚖️ Wild Foods Co Powder Scoop Controversy
Long-time readers know I don’t tolerate scoop inconsistencies. They’re rare, but they happen. In my Opportuniteas Grass Fed Whey Protein Isolate Review, users unknowingly scooped extra protein per serving, depleting their supply faster.

Wild Foods Co. makes a similar move: One full scoop isn’t one serving; it’s 1.5 times the actual serving size. That means using the provided scoop, a 30-serving bag holds only 20 servings.
👌Does Wild Foods Co Protein Taste Good?
You would think that all unflavored protein powders taste the same. Oddly enough, Wildfoods protein powder has a clean taste and no nutty undertones. Wildfoods has the best-tasting unflavored protein on the market.
However, taste alone isn’t enough to justify a recommendation. Overall, it’s difficult to suggest Wildfoods for post-workout recovery or general health, especially considering its concerns about sourcing transparency and formulation.
Mixability: 6 out of 10.
Wild Foods Co loses points for:
- Shipping a scoop 1.5x the standard size
- Mixing issues—with only one ingredient (Proserum Native Whey), this is expected.
🔑 Ingredients in Wild Whey Protein Powder; TLDR
Wild Whey Protein Powder contains just one ingredient—Proserum Native Whey Protein Concentrate—but don’t mistake that for full transparency. Proserum is a proprietary whey. Leading questions to quality and transparency. That alone raises questions.
Wild Foods Co. avoids directly stating that Wild Whey is cold-processed, opting for vague buzzwords like “undenatured” and “biologically active.” Meanwhile, Amazon’s product description claims cold processing, creating conflicting narratives. The biggest red flag? The lactose content. At 7% lactose per serving, this doesn’t align with a truly cold-filtered whey profile, which would naturally have lower lactose levels.
Where’s the verification? Nowhere. Wild Foods self-tests instead of opting for independent third-party verification. Worse, Wild Whey is imported from Oceania and processed in a U.S. GMP facility. This setup opens the door for post-import enrichment with amino acids and whey protein fractions.
Bottom line? Wild Whey is not a true native whey concentrate—it’s an amino-spiked, fortified protein wrapped in misleading marketing.
📋 Ingredients in Wild Whey Protein Powder
Wild Whey Protein Powder contains just one ingredient—Proserum Native Whey Protein Concentrate. At first glance, this seems like a clean, minimal formula. But here’s where the marketing gets questionable.
Proserum is a proprietary whey protein concentrate, meaning its exact processing methods and formulation aren’t fully transparent. Wild Foods avoids directly stating that it’s cold-processed on the packaging or website, instead using vague terms like “undenatured” and “biologically active.” However, Amazon’s product page claims to be cold-processed, creating inconsistencies in its messaging.
The real issue? Lactose content. Proserum Native Whey has 7% lactose per serving, which suggests it’s not cold-processed—since cold filtration significantly reduces lactose. If this were minimally processed, cold-filtered whey, lactose levels would be much lower.
Without third-party verification, buyers are left to trust in-house claims, and it is impossible to confirm whether Wild Whey is truly a high-quality native whey or just a marketing-driven product with amino acid fortification.
🌍 Does Wild Whey Import Their Protein Powder?
Yes, Wild Whey imports its protein powder. In my Q&A with a Well Wisdom representative, they confirmed that Proserum Native Whey is sourced exclusively from Oceania.
The concern? Wild Foods Whey Protein is “produced in the USA at a GMP facility,” which raises red flags. Once raw whey arrives in the U.S., there’s a strong chance it’s enriched or fortified with amino acids. Given that native whey undergoes a unique filtration process, it’s also likely that the whey protein fractions aren’t naturally occurring as claimed.
Had Wild Foods Whey undergone independent third-party verification instead of in-house testing, there might have been a case for high-quality native whey. Unfortunately, based on research and direct comparisons, the evidence suggests this is a low-quality product that doesn’t justify the price.
Ingredients List: 5 out of 10.
What should have been a 10 for ingredient quality is now a 5—and here’s why. Not all ingredients are fully disclosed. The formula has been fortified and enriched with amino acids and whey protein fractions, raising concerns about transparency.


🔑 Supplement Facts for Wild Whey Protein Powder; TLDR
Wild Whey hides behind “Supplement Facts” instead of “Nutrition Facts,” which raises red flags. If this were an unaltered, natural protein powder, there would be no reason to dodge the standard Nutrition Facts label. Instead, Wild Foods Co. takes the same approach I called out in my Nutrabio Grass Fed Isolate review, using a regulatory loophole to conceal what’s going on.
With Proserum Native Whey as its only ingredient, you’d expect a clean, minimally processed protein. But given Wild Whey’s inflated amino acid profile, questionable leucine content, and high lactose levels, it’s clear this powder has been fortified and enriched beyond what a real native whey concentrate should be.
If Wild Whey were truly cold-processed, its lactose content would be lower, and its amino acid profile wouldn’t set off alarms. Instead, this is likely an amino-spiked formula, manipulating its protein content to appear higher than it is.
Wild Whey isn’t what it claims to be—and the Supplement Facts loophole is all the proof you need.
🥗 Supplement Facts for Wild Whey Protein Powder
| Nutrients | Amount per Serving |
| Serving Size (g) | 20 |
| Calories | 85 |
| Total Fat (g) | 1 |
| Sodium (mg) | 30 |
| Total Carbohydrates (g) | 2 |
| Dietary Fiber (g) | 0 |
| Total Sugars (g) | 2 |
| Protein (g) | 16 |
If you read my Nutrabio Grass Fed Isolate review, you’ll recall how Nutrabio dodged full transparency by using 90% Truly Grass Fed whey while slipping in 10% from an unknown source. They justified it by labeling the panel as Supplement Facts instead of Nutrition Facts.
Now, Wild Whey pulls the same stunt.
With just one ingredient—Proserum Native Whey—there’s no reason Wild Foods Co should use Supplement Facts unless there’s something to hide. The honest reality? If Wild Whey were truly a natural protein powder, it would be labeled under Nutrition Facts. Instead, this product’s fortified and enriched nature is carefully concealed under a loophole.
Throughout this review, I’ve pointed out that Wild Whey is likely amino spiked and inflated with whey protein fractions. This isn’t a pure native whey concentrate—it’s a manipulated formula hiding behind marketing gimmicks. Nothing about Wild Whey Protein Powder is truly natural.
🍗 Protein Density per Serving in Wild Whey
At first glance, Wild Whey offers a solid protein percentage—16 grams of protein per 20-gram scoop, landing at 80% protein per serving. That’s standard for a whey concentrate, but let’s break it down.
| Flavor | Protein per Serving (g) | Scoop Size (g) | Protein Percentage (%) |
| Unflavored | 16 | 20 | 80 |
| Average Protein Percent per Serving: 80% | |||
A true native whey concentrate should retain its natural protein density without artificial enrichment. However, based on Wild Whey’s high leucine content and inflated whey protein fractions, it’s likely fortified beyond what a natural concentrate should be.
If Wild Whey were truly cold-processed and unaltered, its lactose content would be lower, and the amino acid profile wouldn’t raise red flags. Instead, the numbers suggest amino spiking and possible fraction enrichment—meaning you’re not just getting protein from the whey.
With no third-party verification backing up its label claims, Wild Whey’s 80% protein density isn’t as clear-cut as it appears.

Nutrition Facts: 6 out of 10.
Wild Whey is amino spiked. One point was deducted due to its inflated protein claims, and the evidence backs up my concerns. Using “Supplement Facts” instead of “Nutrition Facts” is a clear red flag—especially for a product marketed as all-natural. This labeling loophole allows Wild Whey to dodge transparency, confirming that it’s enriched and fortified with amino acids and whey protein fractions rather than a truly unaltered protein powder.
📋 FAQ About Proserum Whey
❓ What is Proserum Whey?
Proserum Whey is a WPC80 (whey protein concentrate with 80% protein content) that comes from Oceana-sourced dairy. It’s marketed as minimally processed to preserve fragile proteins and is used as the main ingredient in Wild Whey Protein Powder.
❓ Is Proserum Whey Grass-Fed?
The brand claims that Proserum Whey is year-round grass-fed, but its dairy partners self-declare this. No third-party certification verifies this claim, such as Truly Grass Fed or Animal Welfare Approved. The only oversight comes from the Australian Dairy Board, which does not issue a certification for grass-fed dairy.
❓ How is Proserum Whey Different from Regular Whey Protein?
Proserum Whey is a native whey protein concentrate (WPC80), meaning it’s filtered directly from milk rather than being a byproduct of cheese-making. However, this process removes key bioactive compounds like glycomacropeptide (GMP) and lactoferrin, which are found in standard whey protein concentrate (WPC) and whey protein isolate (WPI).
❓ Is Proserum Whey Third-Party Tested?
Proserum Whey is tested for heavy metals, melamine, antibiotics, and pesticide residues, but the full results are not publicly available due to proprietary agreements with their dairy partners. The product is non-GMO Project Verified and cGMP/NSF-certified, which meets basic safety and sterility requirements.
❓ Is Proserum Whey Suitable for Post-Workout Recovery?
It provides complete protein with a mix of fast- and slow-digesting amino acids, making it usable as a post-workout protein. However, because it’s a WPC80 rather than an isolate, it contains more lactose and fat, which may not be ideal for those looking for fast-digesting protein after a workout.
❓ Is Proserum Whey Lactose-Free or Gluten-Free?
Proserum Whey is not lactose-free—it contains about 7% lactose per serving, making it lactose-reduced but unsuitable for those with lactose intolerance. However, it is gluten-free since it’s a single-ingredient dairy product with no wheat exposure.
❓ Where is Proserum Whey Sourced and Manufactured?
Proserum Whey comes from Oceana-based dairy farms. The whey is dried at partner dairies and then packaged at facilities in California.
❓ Does Proserum Whey Have a Money-Back Guarantee?
No. The company does not offer a money-back guarantee for finished products made by other brands, including Wild Whey Protein.
❓ Who Makes Wild Whey Protein?
Well Wisdom manufactures Wild Whey Protein.
❓ Does Proserum Whey Contain Soy, Artificial Additives, or Fillers?
No. Proserum Whey is a single-ingredient product containing only whey protein concentrate (WPC80) with no soy, artificial sweeteners, or fillers. However, it is not flavored or enhanced for mixability, so expect a raw dairy taste and texture.
❓ Does Proserum Whey Have an Amino Acid Profile?
Yes. Proserum Native Whey provides a full amino acid breakdown, including 2.41g of leucine per serving and 5.16g of total BCAAs per 20g scoop. While this matches what you’d expect from a WPC80, it does not surpass the BCAA content of a high-quality whey isolate.
See the full amino acid profile here ➝ Wild Whey Amino Acid Profile
🏁 Wild Whey Protein Review – Final Thoughts
Before purchasing Wild Whey Protein, here are three critical things you must know:
- Blended Native Whey: Wild Whey isn’t a pure native whey—it’s a blended native whey concentrate, meaning it’s partially derived from milk but doesn’t meet the strict definition of native whey. Claims of grass-fed sourcing, cold-processing, and minimal denaturation are questionable at best. Plus, a product marketed as “natural, gluten-free, filler-free, and hormone-free” is oddly hidden behind a Supplement Facts label instead of Nutrition Facts—a tactic commonly used to dodge full transparency.
- Amino Spiked and Fortified: Wild Whey reports 15.05% leucine, which exceeds the verified 9-11% range for native whey. This strongly suggests amino acid fortification rather than naturally occurring levels. This isn’t it if you’re looking for a truly unaltered whey protein.
- No Third-Party Testing or Certified Grass-Fed Verification: Wild Whey relies on self-proclaimed grass-fed claims with zero independent verification. Unlike AGN Roots (Truly Grass Fed Certified) or NorCal Organics (USDA Organic, Non-GMO Project Verified), Wild Whey has no third-party certification proving its sourcing, amino acid integrity, or lack of fortification. Independent testing would back those claims if it were truly a cold-processed, minimally handled whey.
The Bottom Line
If you’re looking for a legitimate, transparent native whey concentrate, Wild Whey isn’t it. The inflated fractions, missing certifications, and Supplement Facts labeling all point to a manipulated product disguised as “natural.” Choose AGN Roots, NorCal Organics, or a verified grass-fed isolate if you want real quality and transparency.
🧪 Proserum Native Whey: Advertised Claims vs. Reality
Wild Foods Wild Whey, using Proserum Native Whey Protein Concentrate, claims to be low-temp processed, non-denatured whey sourced from pasture-raised cows. The product lists the following naturally occurring bioactive fractions per serving:
- Immunoglobulins (IgG) – 2000mg
- Lactoferrin (Lf) – 800mg
- Serum Albumin – 900mg
The brand emphasizes that its whey is not a byproduct of cheese production and is filtered to retain bioactive compounds while preserving the full nutritional profile of raw milk.
🤔 What’s Typically Found in Native Whey Concentrates?
The filtration process used for native whey significantly impacts bioactive fraction retention. Unlike whey derived from cheese-making—which naturally contains higher levels of immunoglobulins and lactoferrin due to less intensive filtration—native whey undergoes microfiltration, which removes fats, casein, and protein fractions (AGN Roots, Ostertag, et al., 2023).
To put this into perspective:
- Studies on native whey produced via cross-flow microfiltration show considerably lower IgG and lactoferrin retention than standard whey concentrates (Ostertag et al., 2023).
- Ascent Native Whey, a well-known competitor, does not disclose its peptide content, likely because most are lost in filtration (AGN Roots).
For comparison, standard WPC80 bioactive fractions (derived from cheese whey) typically contain:
- IgG: 3,000-7,000 mg per 100g
- Lactoferrin: 50-200 mg per 100g
- Serum Albumin: 400-1,500 mg per 100g
These values fluctuate depending on processing, but traditional whey concentrates tend to retain higher peptide levels due to less aggressive filtration (AGN Roots).
🤔 What’s Not Being Said
- The lactoferrin content doesn’t align with native whey expectations.
- Native whey typically contains around 1% lactoferrin per 100g of total protein (Ostertag et al., 2023).
- With Wild Whey’s 16g of protein per serving, the expected lactoferrin content should be ~160mg—not the 800mg claimed. That’s 5x higher than naturally expected, raising serious questions about retention.
- Proprietary processing raises questions.
- In the Q&A with Well Wisdom, Proserum is described as “proprietary” multiple times, meaning specific processing details are undisclosed.
- Given documented peptide loss in native whey, the only plausible explanation for these numbers is post-filtration reintroduction or fortification, not natural retention.
- The filtration method remains unclear.
- Wild Whey never explicitly states “cold-processed” filtration—only “low-temp processing” and “low-temp pasteurized.”
- Without detailed filtration disclosures, it is impossible to confirm how much of the original protein structure is preserved (AGN Roots).
🤔 Reality Check
Wild Foods Wild Whey markets transparency, but the numbers don’t add up. Native whey typically contains around 1% lactoferrin per 100g of total protein (Ostertag et al., 2023). With 16g of protein per serving, the expected lactoferrin content should be ~160mg—not the 800mg claimed. That’s 5x higher than naturally expected, meaning this lactoferrin had to be added back post-filtration.
Further, heat sensitivity is a major issue for lactoferrin. Research confirms that lactoferrin begins to denature at 60°C, and standard pasteurization (72°C for 15 sec) can degrade 40–50% of lactoferrin (Williams et al., 2023). Since Wild Whey states “low-temp pasteurized” but doesn’t disclose specifics, it’s unclear how much of its lactoferrin is truly “naturally occurring” versus reintroduced after processing.
Pair that with the self-proclaimed grass-fed label—with zero third-party verification—and you’ve got a protein powder that raises more questions than it answers.
💰 Is Proserum Whey Worth the Price?
That depends—are you paying for premium native whey or a proprietary blend with an inflated price tag?
Proserum claims to be minimally processed, pasture-raised native whey, but the details don’t add up.
- No third-party grass-fed verification – The pasture-raised claim is self-proclaimed, with no Truly Grass Fed, AGA, or AsureQuality certification.
- Unrealistic peptide levels—Native whey typically loses bioactive peptides due to microfiltration (Ostertag et al., 2023). Williams et al. confirm that lactoferrin should be 1% of total protein, yet Proserum claims 800mg per 16g of protein—5x higher than expected, suggesting reintroduction rather than natural retention.
- “Low-temp processing” without clear filtration details – Unlike brands that disclose cold microfiltration, Proserum’s methods remain proprietary, leaving questions about actual denaturation levels.
At $2.50+ per serving, you’re paying a premium for marketing, not transparency. No verified grass-fed status, unexplained bioactive fraction levels, and vague processing methods make this a questionable investment.
Any protein powder that advertises Proserum Native Whey is not worth the price.
✅ Is Wild Wild Whey Protein Good?
The first red flag with Wild Wild Whey Protein is its self-proclaimed grass-fed status. Unlike verified grass-fed whey products with third-party certifications like Truly Grass Fed or USDA Organic, Proserum Native Whey lacks independent verification. Instead, its grass-fed status is self-declared, with no recognized certification body overseeing the claim.
Another concern is bioactive fractions. Native whey concentrates, especially those processed via microfiltration, typically retain low lactoferrin levels (1% of total protein), immunoglobulins, and serum albumin. However, Proserum Native Whey lists specific, high peptide amounts—5x higher than researched levels—contradicting expectations for a native whey concentrate. Given Proserum’s repeated use of the term “proprietary,” it’s clear these bioactive fractions have been reintroduced post-filtration.
Nutritionally, Wild Wild Whey Protein has decent protein content, no added fillers, and self-advertised low-temp pasteurization (which is not a recognized term in the dairy industry). However, its lack of transparency, self-proclaimed grass-fed label, and unverified high peptide amounts raise concerns for those seeking post-workout recovery.
Final Verdict: 38% – Avoid
Wild Wild Whey Protein’s proprietary filtration process, self-proclaimed grass-fed claims, and reintroduced peptide levels make It questionable for general wellness.
Fails as a post-workout option due to inflated peptide claims and lack of transparency. Subjectively, I wouldn’t buy this protein, but I did take advantage of the 90-day happiness guarantee.
Are you looking for more protein reviews? Here are all of JKremmer Fitness unbiased protein powder reviews. Are you looking for a protein review that I haven’t done yet? Email me at my ‘Contact Me’ page, and I’ll do my best to get an unbiased review out in 4 weeks.
Wild Foods Co Reviews: Is This Protein Really Grass-Fed?
Summary
Wild Foods Co claims Wild Whey is grass-fed, undenatured, and minimally processed, but the numbers tell a different story. The 15.05% leucine content exceeds native whey standards, suggesting amino acid fortification. Worse, bioactive fractions like immunoglobulins, lactoferrin, and serum albumin are heavily enriched, with lactoferrin levels 5x higher than naturally expected—a sign of post-filtration reintroduction. The “Supplement Facts” loophole hides transparency, and no third-party certification verifies its grass-fed status. The chalky, clumpy texture makes mixing frustrating. At this price, AGN Roots or NorCal Organics provide real transparency.
Pros
- One ingredient
- No additives or fillers
Cons
- No third-party testing
- Self-proclaimed grass-fed claim
- Amino spiked + inflated bioactive fractions
- Hides behind “Supplement Facts” for a single-ingredient protein
- Chalky, clumpy mixability
- Likely post-import enrichment
🧐 Wild Whey Protein Review Round-Up
| Category | Score |
| Value | 1 out of 10 |
| Amino Spiking | 1 out of 10 |
| Shakeability Test | 6 out of 10 |
| Ingredient List | 5 out of 10 |
| Nutrition Facts | 6 out of 10 |
| Overall Score | 19/50, 38%, Avoid |
📑 Wild Whey Protein Review Sources
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Hamarsland, H., Aas, S., Nordengen, A., Holte, K., Garthe, I., Paulsen, G., Cotter, M., Børsheim, E., Benestad, H., & Raastad, T. (2018). Native whey induces similar post exercise muscle anabolic responses as regular whey, despite greater leucinemia, in elderly individuals. The Journal of Nutrition Health & Aging, 23(1), 42–50. https://doi.org/10.1007/s12603-018-1105-6
Our standards – American Grassfed Association. (2024, November 16). American Grassfed Association. https://www.americangrassfed.org/about-us/our-standards/
Our story – Upholding what NZ stands for in food | AsureQuality. (n.d.). AsureQuality. https://www.asurequality.com/about/who-we-are/
Roots, A. (2020a, January 5). Undenatured grassfed Whey protein powder. Sourced the Right WheyTM. https://agnroots.com/blogs/faq-the-best-unflavored-grassfed-whey/what-does-undenatured-or-non-denatured-mean-when-marketed-by-whey-protein-products
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